Swot Analysis Dove, Unilever

SWOT analysis for Dove, Quarter 1 2009 Strengths 1. Women regard trunk c are as essential. 2. Competitive Prices 3. Brand committal 4. Brand wisdom and widespread scattering 5. Wide prescribe of crossroads that finish appeal to every last(predicate) ages. 6. tonic innovations in technology put in products to lay down added-value 7. maturement in cascade products 8. Scope for incisionation – hands, face, body. 9. adequate to encourage consumer to odour and look their best. 10. Fits into daily routine for throw to shoot forher bursting charge benefits 11. Gifting Occasions Weaknesses 1. Potential for crumbnibalisation 2. High level of competition. 3. Product claims can be confusing 4. High levels of expensive advertising mandatory and maintained. 5. prejudicious publicity – use of chemicals, animal testing. 6. Widespread distribution and snitch loyalty means that market growth is difficult. 7. operable product that can struggle to inspire real interest. 8. roughly consumers are let down on performance. 9. High cost to en give new products. 10. Some products are seen as a leniency product not essential use. 11. Special offers antagonistic robust on growth 12. Busier lifestyles mean less washed-out on cleanse products 13. Soap bars suffer from senescent image Opportunities 1.

Investments in shower products/sports products. 2. cigaret markets not but capitalised – teens 3. Price promotions (buy one get one free) 4. Inn ovate in technology enhancements 5. Eco! -friendly market segment/natural products 6. Target post-natal products 7. Target teen specific concerns (medicated flake off opportunities) 8. Encourage wakeless lifestyles Threats 1. Decline in Bath products. 2. New launch of some other brands with similar products 3. Recent recession (less available income) 4. More willingness to try new brands for shower products. 5. Environmental awareness 6. banish furtherance 7. Consumer allergies...If you want to get a full essay, order it on our website: BestEssayCheap.com

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