The Priming Effects of Counterfactual Thinking

While a large body of literature on counterf boutuals has explored the set up of conditional thinking on various variables suchasaffect(e.g.Roesel995).judgment(e.g.MillerandMcFarland 1986). self-inferencing (e.g. Roese and Olson 1993) and message interrogation (e.g. Krishnamurthy and Sivaraman 2002). there has been relatively little research on the footing cause of conditionals (e.g. Galinksy and Moscowitz 2000), The present article examines the flat coat effects of counterfactual thoughts on the evaluation of inclose messages. We exhibit that the mere act of thinking counterfactually primes an altemative-generation mindset that increases the accessibility of altematives to a given reference frame, lead-in to an elimination of skeletal system effects. Our findings supply to the literature on counterfactual thinking and de-biasing strategies. We consider the effects of counterfactual thinking on information processing in the context of close in messages since such mes sages lend themselves to the simple exploration of altematives to the message arguments. Further, given the stout nature of close in effects in consumer behavior (Levin. Scheider and Gaeth 1998) framed messages would provide a strong test of the strength of counterfactual primes. If a person indulges in counterfactual thought and is hence exposed to a framed message, the altemative ofthe frame should be to a greater extent than accessible repayable to the primed mental strategy of altemative generation, guide to a more balanced view of the product and decreased skeletal frame effects.

Since spicy in counterf actual thinking necessitates considering alt! ematives to a given outcome, it should lower focus on just i frame of source and induce consideration of other frames of reference. Because framing effects argon the result of focusing on a particular frame of reference (positive or negative), thinking counterfactually should subordinate this effect. We therefore expect that the generation of counterfactual thoughts should result in an elimination of framing effects such that the evaluation of positively framed messages is non significantly different from negatively framed messages. If you want to cross a full essay, order it on our website: BestEssayCheap.com

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