Case Study of Nupath Foods Ltd

Part ACase Study of Nupath Foods LtdIntroductionDenise Roberge, brand manager of Nupth Foods Ltd, had improved sales of her go with product recently. Her superior, James Ornath, wanted to reward her by promoting her to the coiffe of marketing research coordinator. This finding was not well-received by Roberge, who anticipate that Ornath was following her previous employer?s footsteps of male jingoist practices. She felt uncertain almost her current position and face up a predicament as whether to change Ornath?s decision or to meeter her resignation. Symptoms and Causes Of The SituationPerceptionSymptomsShe felt that Ornath?s positive comments about the promotion were respectable a smokescreen of permit her hit the sack that her c atomic number 18er had issue forth to a standstill in the sales department. Ornath?s heading of letting Roberge strike a broader experience in the caller was perceive as him being jealous of her success and give her a lower profile job scope. CausesRoberge had assumed that Ornath was onerous to keep her from advancing up the corporate ladder. She assumed that Ornath was performing in the same manner as with her previous employer, where sexist appearance existed. Ornath was the vice-president of marketing. By transferring her to his department, Roberge would be under his observation and give have limited career opportunities. (Hellriegel, Slocum and Woodman, 1998). It leads to her to form a perceptual falsehood against the idea of accepting the post.

Hellriegel, Slocum and Woodman (1998 pg 86) defines perceptual defence as ?the tendency for people to protect themselv es against ideas, objects or steads that ar! e threatening.? at one time a person?s biased imagine of the situation is established, it will be unlikely to change. Miscommunication (Non-Verbal Cues)SymptomsRoberge?s wonder was sight by Ornath but he had misinterpreted her silence and fragile response. He had noticed her looking bewildered upon hearing the parole and assumed that she was overjoyed. If you want to get a full essay, roam it on our website: BestEssayCheap.com

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