CRJ 101 Drug companies spend enormous amounts of money on advertising their products. From TV commercials to marker ads to bulk mail advertisements, they flush the entire spectrum of merchandiseing techniques. However, change is afoot and most drug companies atomic number 18 reevaluating their advertising strategies and how they spend their money. According to a juvenile phone line Week article (Drugmakers atomic number 18 Changing take, http:www.businessweek.com/print/magazine/content/05_33/b3947055_mz011.htm), the companies have through considerable marketplace research and as a entrust of the findings they have do significant changes to their marketing strategies.
Ad campaigns that blanketed the airwaves aimed at the end consumer are no longer as effective as they at one time were. Citing the strategy of Sepracor in marketing their sunrise(prenominal) insomnia drug, they noted that they spent intimately $70M on the initial campaign. However, a rival maker was committing no money to TV ads. Their market research had determined that...If you emergency to get a serious essay, order it on our website:
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